Social media analysis
One of the most effective ways to perform a social media strategy for your company is to analyze what your competition are doing on social media by using competitive analysis of their social networks.
So why performing a social competitive analysis is definitely an important part of social media analysis?
By analyzing your competition we are able to set realistic criteria for your online social marketing strategy depending on what other brands in your market are looking in terms of growth and development
How we perform a social media competitive analysis:
1. Identify Your Social Media Competitors
First, identify your social media competition and find which platforms they use. We will focus on the competitors that use social media marketing to their advantage, not just the ones that are successful.
2. Gather Competitors Data
The process will probably be different based on which platforms you focus on. First, you need to get a visualization of their target audience size. Start by acquiring up all their follower for each social media.
We perform competitor reports to get data: